GQ magazine web page analysis
Throughout the front page there are subheadings of different genres/categories which have around four links to news stories/articles related to that category.
-
Most of
them contain a famous figure which is great for the magazine as it will bring
in more audience and also having an iconic figure allows younger audience
specially to get inspired and motivated to reach the level that the icon is at
-
Because of its formal layout, it links well to
the intended target audience which is culturally sophisticated so it would be a
good idea for me to use colors which are generic and vibrant. (Black, white,
red, blue)
-
The task bar is very simplistic and easy to use,
it allows his audience a wide range of choices and also navigate them to the
right place – The extended bar from each column
-
The proportion of picture to text is quite even
which can be related to many audience type with education/without education –
links in with newspapers between The Guardian and The Daily Mail, with one
being suited for those who are upper middle class due to high volume writing
and the other suited for middle/lower class due to the high volume of pictures
-
There is also web links added to selected stores
and food chains which might be a partnership they have. This is necessary as
those selected stores and food chains will most likely add GQ website onto
their site so a lot more attraction will come from other brands
-
The site has USP in which it showcases exclusive
interviews with people such as Prince Charles and Harry Kane, and this will
gain the web page a bigger viewership as these people haven’t given interviews
anywhere else. Also things may be asked and said which is new to the public so
it can be seen as a publicity stunt to gain advantage over the other top
magazines
