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Audience profile

Audience Profile 

Demographics

Gender: Predominately male but can also suit female
Age: 16-25 ABC: A/B
Religion: Multi ethnic
Education: Any education
Nationality: Widespread nations

Psycho graphics 

Three types of people will seek my magazine, and they are: Mainstreams, Explorers and Reformers. Mainstreams are those people who want to be shown the best type of fashion and something which is unique to the eyes of the public – this magazine has just that from not just fashion but additions of food, culture, travel etc. which can relate to a greater audience. Explorers will have an interest for this magazine as they are in the age bracket in which I am applying the magazine too, and as I currently stand in this bracket I am able to envision what youngest students have an interest to and can generalize for them also. And finally Reformers relate closely to the idea of culturally sophisticated as they try to instigate on a wider social scale what this type of magazine can bring to the community and how it can develop culture in a positive

GQ contacts page

Most of the shot types seen on these magazine covers are close ups or mid shots, this is because GQ magazine want to emphasise who is the star cover through close up and the use of mid shot enables us to see there clothing which creates a from of identity for them in which the audience portray them to be—usually in suits which relates to culturally sophisticated audience type which are upper-middle class predominately. (celebrity endorsement)

The typography is very similar throughout each magazine which may be due to the fact that it wants its audience to familiarize with who they are as a company. Also it is significant as it relates to the celebrities on the front cover who are seen as ’clean, fine and crisp’ so in that sense the typography is very important in terms of portrayal of the figure at the front.

The type of clothing worn by each individual relates to there characteristics and who they are. For example, Connor McGregor is seen wearing a brown leather jacket with a white t-shirt—this relates back to his character as he is known to be ’cool, calm and collective’ and this image perfectly fits with that description. GQ has intentionally done this in order to showcase to the audience that they will present a interview which cannot be seen anywhere else and the idea of having a costume which relates to his character means that it will be honest and truthful statements , giving them that USP which will increase audience buying the magazine.

Vogue Content page analysis

Front cover GQ analysis